While large firms — with their hundreds of lawyers and hefty marketing departments — can churn out news on the regular, small and mid-size firms often struggle with keeping their LinkedIn pages populated. This article offers a roadmap to humanize your brand, connect with your audience, and establish credibility in the legal landscape. Publisher’s Note: This content is premium subscriber thought leadership and is published outside of our paywall.
How to Build a Top-Flight Law Firm Newsletter
An email newsletter is an effective and inexpensive way to showcase your firm’s expertise and to stay top-of-mind with the people most likely to send work your way. Amy Boardman Hunt of Muse Communications addresses some of the practical and rule-compliance issues to consider before you hit “send.”