While large firms — with their hundreds of lawyers and hefty marketing departments — can churn out news on the regular, small and mid-size firms often struggle with keeping their LinkedIn pages populated. This article offers a roadmap to humanize your brand, connect with your audience, and establish credibility in the legal landscape. Publisher’s Note: This content is premium subscriber thought leadership and is published outside of our paywall.
An email newsletter is an effective and inexpensive way to showcase your firm’s expertise and to stay top-of-mind with the people most likely to send work your way. Amy Boardman Hunt of Muse Communications addresses some of the practical and rule-compliance issues to consider before you hit “send.”