Texas Mini-TCPA Expands to Include Text Messages
The updated law represents a major expansion of the Texas Telephone Solicitation Act's scope beyond traditional telephone calls, reflecting the evolving landscape of digital marketing communications. Certain businesses that send marketing text messages without registering face liability under the Texas Deceptive Trade Practices Act as well as substantial penalties of $5,000 per individual text message that individual plaintiffs may recover. A federal court in the Eastern District of Texas last month awarded $170,000 to a single pro se plaintiff under the existing version of the statute for 34 phone calls.