Buc-ee’s v. Everybody: A Look at the Convenience Store Giant’s Trademark Litigation History

What do a monkey, two chickens, a duck, an alligator and a dog have in common with a beaver? Quite a bit if you ask Buc-ee’s, the popular convenience store and gas station that has earned a reputation for aggressively defending its trademarks in federal court.

Buc-ee’s has turned to the federal courts 10 times over the last 12 years accusing companies, usually other gas stations and convenience stores, of infringing trademarks covering the logo and name the company registered with the U.S. Patent and Trademark Office in 2007 and 2010, respectively.