The Texas Lawbook, the largest and most influential legal publication in Texas with more than 16,000 paid subscribers, is expanding its reach into the Texas business community with a new content partnership with The Dallas Morning News.
Starting this month, The Dallas Morning News will publish select Lawbook articles in the award-winning daily newspaper’s business news section and on its website, DallasNews.com.
The partnership provides substantive content about trends and developments in the legal industry to readers of The Dallas Morning News and provides the legal experts quoted in The Lawbook a larger, statewide audience to showcase their expertise and successes.
“This collaboration allows us to bring our in-depth corporate legal, deal and trial coverage to a wider, business-savvy audience,” said Lawbook Editor Jeff Schnick. “DFW has the most dynamic business climate outside of Manhattan, and The Dallas Morning News has the largest business news team in the state dedicated solely to covering economic development, transportation, health care and more.”
The partnership is a sort of homecoming for The Lawbook, which launched in November 2011 with a shared content agreement with The Dallas Morning News.
Under the new partnership, The Lawbook newsroom team of nine reporters and editors will provide articles to Morning News readers about high-profile civil jury trials, appellate court arguments and decisions, trends in M&A and capital markets activity and state and federal regulatory matters.
“In this world of increased regulations and concerns about risk management, lawyers are critical to the daily operations of businesses and we are excited to provide news coverage of those areas for readers of The Dallas Morning News,” said Lawbook Publisher Brooks Igo. “We look forward to working side by side with their award-winning journalists.”
Several Lawbook writers and editors have prior connections to The Dallas Morning News, including Schnick (former assistant business editor), Allen Pusey (former deputy projects editor), Bruce Tomaso (former Houston bureau chief), Mark Curriden (former legal affairs reporter) and Krista Torralva (former reporter).
In addition to its traditional business law coverage, The Lawbook also has a full-time reporter beat designated to covering pro bono, public service and diversity in the Texas legal industry.