The Looming TikTok Ban: How Influencers Can Avoid Losing Money

TikTok engages more than 1 billion monthly users, and Americans are 150 million of them. Most of us just use the platform for a mindless thumb exercise, scrolling through endless videos with an angle (and algorithm) for everyone.

Now that the U.S. Supreme Court has decided not to block the Tik Tok “ban,” it will take effect on Jan. 19 (or a later date if extended). This means thousands of well-paid influencers stand to lose a significant revenue stream. Recent data reflects that influencers make as much as $250k per post. The good news? Influencers can take steps ahead of loss.