Law Firm Marketing Expert: Business Development during COVID-19 is a Delicate Balance
Some law firms have intensified their outreach efforts by trumpeting the myriad of legal issues on which they can help clients during this crisis. Are they seizing opportunities or distastefully capitalizing on a global pandemic? Prominent corporate law firm marketing expert Susan Peters says the best law firm business development efforts in bad times resemble those in good times: anticipate clients’ concerns and show how the firm can help.