V&E and Robinett Law Firm Advise in Austin Social Marketing Merger

© 2014 The Texas Lawbook.By Natalie Posgate Staff Writer for The Texas Lawbook (April 2) – Two Austin-based tech companies agreed Wednesday to merge to become the “strongest and most comprehensive social marketing company.” The marriage of Spredfast and Mass Relevance will offer marketers the only seamless solution to manage, monitor and integrate social content across any digital screen, a joint statement on Wednesday said. Marketers will be able to access every piece of social media submitted, in real-time, and as a result be able to uncover conversations that matter to their brand and build shared experiences that enable them to interact with their audience, both one-to-one or one-to-many. The financial terms of the merger are confidential, as both companies are private. Vinson & Elkins advised Spredfast. An Austin-based M&A team led the deal, with partner Wes Jones as the lead attorney and associates Becky Diffen and Michael Gibson assisting. Dallas and Houston partners Shane Tucker and Sean Becker and Dallas associate Dario Mendoza handled the employment matters for the deal. Dallas partner Todd Way and Houston associate Robert Jacobson took care of the tax issues. V&E has represented Spredfast since 2010. Previous matters the firm has handled for Spredfast…