Dallas Influencer Sues Over Apparel Company’s Deepfake, Partially Nude Instagram Post

A Dallas influencer who has cultivated an image for her 400,000 followers of a body-positive, health-conscious, family-friendly mother of three alleges an intimate apparel company “disempowered and humiliated” her by posting an AI-generated deepfake image appearing to show her partially nude body on Instagram. 

The lawsuit filed in federal court in San Francisco Tuesday by Molly Tranchin against EBY Inc. — an underwear brand co-founded by Renata Black and Sofia Vergara that stands for “Empowered by You” — brings claims for violation of the California deepfake statute, aiding and abetting disclosure of a nonconsensual deepfake, invasion of privacy, defamation, breach of contract, tortious interference and copyright infringement. Tranchin had served as a brand ambassador for the company since May 2024 and was compensated for posting content to her followers promoting EBY products in accordance with a contract.