When Google changed its policy in 2020 to require all businesses selling apps through the Google Play Store to use Google’s electronic bill pay system, officials at Match Group quickly realized that this meant hundreds of millions of dollars in lost revenue. The alternative was even more devastating — being booted off Google Play, which generated billions in revenues from Android users for Match brands, such as Tinder, PlentyofFish and Match.com. The Match legal team — including Chief Legal Officer Jared Sine, Associate General Counsel Jeanette Teckman, Senior Litigation Counsel Stephen Myers and Litigation Counsel Katie Johnson — tried to work with Google on a resolution for two years, but finally decided in March 2022 to sue its largest business partner on allegations of market manipulation, broken promises and abuse of power.
The challenges for the Match legal group included Google’s extraordinarily positive public reputation and its army of successful lawyers, three million documents of discovery to review, an expedited trial plan set by the judge and co-plaintiffs combined into the litigation that did not always see eye-to-eye with Match on all issues. Winning at trial was anything but a sure thing. In fact, Apple had defeated a nearly identical lawsuit in 2021 and 2023. Efforts to reach an out-of-court agreement were fruitless.